Publisher rate card
Country-based earning rates by ad format.
Review estimated publisher earnings for Smartlink, Directlink, Popup, Pushunder, Banner, and conversion-based traffic. Banner CPM is fixed at $1 / 1K impressions; other rates are calculated from the current platform rate card and country quality multipliers.
Publisher earning rates
Estimated payout by country and active ad format. Banner CPM is fixed at $1 / 1K impressions. Click earnings are shown as 1K CPC and other impression earnings are shown as 1K CPM.
| Country | Smartlink | Directlink | Popup | Pushunder | Banner | Cpa |
|---|---|---|---|---|---|---|
| France | 1K CPC $30 1K CPM $3 | 1K CPC $30 1K CPM $3 | 1K CPC $25.2 1K CPM $4.2 | 1K CPC $29.4 1K CPM $4.62 | 1K CPC $31.5 1K CPM $1 | - |
| Indonesia | 1K CPC $30 1K CPM $3 | 1K CPC $30 1K CPM $3 | 1K CPC $25.2 1K CPM $4.2 | 1K CPC $29.4 1K CPM $4.62 | 1K CPC $31.5 1K CPM $1 | - |
| Saudi Arabia | 1K CPC $30 1K CPM $3 | 1K CPC $30 1K CPM $3 | 1K CPC $25.2 1K CPM $4.2 | 1K CPC $29.4 1K CPM $4.62 | 1K CPC $31.5 1K CPM $1 | - |
| Netherlands | 1K CPC $21 1K CPM $2.1 | 1K CPC $21 1K CPM $2.1 | 1K CPC $17.7 1K CPM $2.94 | 1K CPC $20.6 1K CPM $3.24 | 1K CPC $22.1 1K CPM $1 | - |
| United Kingdom | 1K CPC $20 1K CPM $2 | 1K CPC $20 1K CPM $2 | 1K CPC $16.8 1K CPM $2.8 | 1K CPC $19.6 1K CPM $3.08 | 1K CPC $21 1K CPM $1 | - |
| Malaysia | 1K CPC $19 1K CPM $1.9 | 1K CPC $19 1K CPM $1.9 | 1K CPC $15.9 1K CPM $2.65 | 1K CPC $18.6 1K CPM $2.92 | 1K CPC $19.9 1K CPM $1 | - |
| United States | 1K CPC $15.4 1K CPM $1.54 | 1K CPC $15.4 1K CPM $1.54 | 1K CPC $12.9 1K CPM $2.15 | 1K CPC $15.1 1K CPM $2.37 | 1K CPC $16.1 1K CPM $1 | - |
| Australia | 1K CPC $14.9 1K CPM $1.49 | 1K CPC $14.9 1K CPM $1.49 | 1K CPC $12.5 1K CPM $2.08 | 1K CPC $14.6 1K CPM $2.29 | 1K CPC $15.6 1K CPM $1 | - |
| Thailand | 1K CPC $14.4 1K CPM $1.44 | 1K CPC $14.4 1K CPM $1.44 | 1K CPC $12.1 1K CPM $2.01 | 1K CPC $14.1 1K CPM $2.21 | 1K CPC $15.1 1K CPM $1 | - |
| Japan | 1K CPC $13.3 1K CPM $1.33 | 1K CPC $13.3 1K CPM $1.33 | 1K CPC $11.2 1K CPM $1.87 | 1K CPC $13.1 1K CPM $2.05 | 1K CPC $14 1K CPM $1 | - |
| Germany | 1K CPC $12.8 1K CPM $1.28 | 1K CPC $12.8 1K CPM $1.28 | 1K CPC $10.8 1K CPM $1.79 | 1K CPC $12.6 1K CPM $1.97 | 1K CPC $13.5 1K CPM $1 | - |
| Philippines | 1K CPC $12.8 1K CPM $1.28 | 1K CPC $12.8 1K CPM $1.28 | 1K CPC $10.8 1K CPM $1.79 | 1K CPC $12.6 1K CPM $1.97 | 1K CPC $13.5 1K CPM $1 | - |
| Poland | 1K CPC $12.8 1K CPM $1.28 | 1K CPC $12.8 1K CPM $1.28 | 1K CPC $10.8 1K CPM $1.79 | 1K CPC $12.6 1K CPM $1.97 | 1K CPC $13.5 1K CPM $1 | - |
| South Africa | 1K CPC $12.3 1K CPM $1.23 | 1K CPC $12.3 1K CPM $1.23 | 1K CPC $10.3 1K CPM $1.72 | 1K CPC $12.1 1K CPM $1.89 | 1K CPC $12.9 1K CPM $1 | - |
| Switzerland | 1K CPC $12.3 1K CPM $1.23 | 1K CPC $12.3 1K CPM $1.23 | 1K CPC $10.3 1K CPM $1.72 | 1K CPC $12.1 1K CPM $1.89 | 1K CPC $12.9 1K CPM $1 | - |
| United Arab Emirates | 1K CPC $12.3 1K CPM $1.23 | 1K CPC $12.3 1K CPM $1.23 | 1K CPC $10.3 1K CPM $1.72 | 1K CPC $12.1 1K CPM $1.89 | 1K CPC $12.9 1K CPM $1 | - |
| Czech Republic | 1K CPC $11.8 1K CPM $1.18 | 1K CPC $11.8 1K CPM $1.18 | 1K CPC $9.9 1K CPM $1.65 | 1K CPC $11.6 1K CPM $1.82 | 1K CPC $12.4 1K CPM $1 | - |
| South Korea | 1K CPC $11.3 1K CPM $1.13 | 1K CPC $11.3 1K CPM $1.13 | 1K CPC $9.5 1K CPM $1.58 | 1K CPC $11 1K CPM $1.74 | 1K CPC $11.8 1K CPM $1 | - |
| Canada | 1K CPC $10.8 1K CPM $1.08 | 1K CPC $10.8 1K CPM $1.08 | 1K CPC $9 1K CPM $1.51 | 1K CPC $10.5 1K CPM $1.66 | 1K CPC $11.3 1K CPM $1 | - |
| Austria | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $7.7 1K CPM $1.29 | 1K CPC $9 1K CPM $1.42 | 1K CPC $9.7 1K CPM $1 | - |
| Belgium | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $7.7 1K CPM $1.29 | 1K CPC $9 1K CPM $1.42 | 1K CPC $9.7 1K CPM $1 | - |
| Denmark | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $7.7 1K CPM $1.29 | 1K CPC $9 1K CPM $1.42 | 1K CPC $9.7 1K CPM $1 | - |
| Finland | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $7.7 1K CPM $1.29 | 1K CPC $9 1K CPM $1.42 | 1K CPC $9.7 1K CPM $1 | - |
| Ireland | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $7.7 1K CPM $1.29 | 1K CPC $9 1K CPM $1.42 | 1K CPC $9.7 1K CPM $1 | - |
| Norway | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $7.7 1K CPM $1.29 | 1K CPC $9 1K CPM $1.42 | 1K CPC $9.7 1K CPM $1 | - |
| Sweden | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $9.2 1K CPM $0.92 | 1K CPC $7.7 1K CPM $1.29 | 1K CPC $9 1K CPM $1.42 | 1K CPC $9.7 1K CPM $1 | - |
| Italy | 1K CPC $7.7 1K CPM $0.77 | 1K CPC $7.7 1K CPM $0.77 | 1K CPC $6.5 1K CPM $1.08 | 1K CPC $7.5 1K CPM $1.18 | 1K CPC $8.1 1K CPM $1 | - |
| Spain | 1K CPC $7.2 1K CPM $0.72 | 1K CPC $7.2 1K CPM $0.72 | 1K CPC $6 1K CPM $1 | 1K CPC $7 1K CPM $1.11 | 1K CPC $7.5 1K CPM $1 | - |
| Brazil | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $5.2 1K CPM $0.86 | 1K CPC $6 1K CPM $0.95 | 1K CPC $6.5 1K CPM $1 | - |
| Chile | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $5.2 1K CPM $0.86 | 1K CPC $6 1K CPM $0.95 | 1K CPC $6.5 1K CPM $1 | - |
| Greece | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $5.2 1K CPM $0.86 | 1K CPC $6 1K CPM $0.95 | 1K CPC $6.5 1K CPM $1 | - |
| India | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $5.2 1K CPM $0.86 | 1K CPC $6 1K CPM $0.95 | 1K CPC $6.5 1K CPM $1 | - |
| Mexico | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $5.2 1K CPM $0.86 | 1K CPC $6 1K CPM $0.95 | 1K CPC $6.5 1K CPM $1 | - |
| Portugal | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $5.2 1K CPM $0.86 | 1K CPC $6 1K CPM $0.95 | 1K CPC $6.5 1K CPM $1 | - |
| Turkey | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $5.2 1K CPM $0.86 | 1K CPC $6 1K CPM $0.95 | 1K CPC $6.5 1K CPM $1 | - |
| Vietnam | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $6.2 1K CPM $0.62 | 1K CPC $5.2 1K CPM $0.86 | 1K CPC $6 1K CPM $0.95 | 1K CPC $6.5 1K CPM $1 | - |
| Argentina | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $4.3 1K CPM $0.72 | 1K CPC $5 1K CPM $0.79 | 1K CPC $5.4 1K CPM $1 | - |
| Colombia | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $4.3 1K CPM $0.72 | 1K CPC $5 1K CPM $0.79 | 1K CPC $5.4 1K CPM $1 | - |
| Other / Rest of World | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $4.3 1K CPM $0.72 | 1K CPC $5 1K CPM $0.79 | 1K CPC $5.4 1K CPM $1 | - |
| Romania | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $4.3 1K CPM $0.72 | 1K CPC $5 1K CPM $0.79 | 1K CPC $5.4 1K CPM $1 | - |
| Russia | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $4.3 1K CPM $0.72 | 1K CPC $5 1K CPM $0.79 | 1K CPC $5.4 1K CPM $1 | - |
| Ukraine | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $5.1 1K CPM $0.51 | 1K CPC $4.3 1K CPM $0.72 | 1K CPC $5 1K CPM $0.79 | 1K CPC $5.4 1K CPM $1 | - |
Rates are estimates and may vary by traffic quality, device mix, campaign availability, repeated IP filtering, account status, and policy checks.